New Media Age reports today of an highly interactive campaign launched by Adidas to promote its F50+ football shoes. The creativity includes tv spots, video ads, email marketing and “mobisodes”, short video episodes especially designed for mobile phones.
MSN has announced the 7.0 version of its IM application Messenger and a new service called MSN Spaces through which millions of consumers can share their stories with their friends and family or the entire world. The advertising opportunities offered by the application appear to be particularly attractive. MSN has announced Volvo Cars North America will be the first to run a campaign on MSN Spaces, trying to take advantage of a deeper brand integration through a rather unobtrusive channel. Also Adidas and Sprite have chosen MSN Messenger to make users experience their branded content. Sprite has created “The Scenario” a branded online entertainment experience designed for teens, while Adidas offers branded theme packs to promote its newly launched Adidas_1 Show.
Yahoo! Italia together with Carat Interactive have investigated the results of the “Impossible is Nothing” campaign Adidas planned on the portal during last spring. According to Pubblicit� Italia (in Italian) the campaign awareness raised to 229% help the brand reposition itself towards the Italian Internet audience.
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