TBWA Japan has won the Media Lion for the Best use of Outdoor in the Impossible Sprint campaign for Adidas which featured a vertical 100m dash. John Merrifield is the creative director/copywriter behind the ad that was placed last year on two buildings in Hong Kong and Osaka. TBWA found an excellent solution to grab people’s attention in the saturated outdoor advertising spaces in Asia and to deliver the Adidas “Impossible is nothing”. The campaign generated an incredible impact and received a lot of attention also from the media. The X-Games have expressed interest in making the vertical 100m dash a “real” sport.
Yahoo! Italia together with Carat Interactive have investigated the results of the “Impossible is Nothing” campaign Adidas planned on the portal during last spring. According to Pubblicit� Italia (in Italian) the campaign awareness raised to 229% help the brand reposition itself towards the Italian Internet audience.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy