Digital advertising and marketing: only the best ideas worldwide, since 2003

Nissan The Force Simulator

on March 22, 2014 by Tim Comments

The Force is strong with this campaign - and you can explore the dark side of your powers. Hold up your hand to the new Nissan Juke and let it turn and twist, bowing to your commands. A digital ‘Force Simulator’ lets users control movements without a keyboard or mouse. Read more…

File under: best, nissan, tbwa japan

Best use of Outdoor: the Impossible Sprint

on June 22, 2005 by Martina Comments

TBWA Japan has won the Media Lion for the Best use of Outdoor in the Impossible Sprint campaign for Adidas which featured a vertical 100m dash. John Merrifield is the creative director/copywriter behind the ad that was placed last year on two buildings in Hong Kong and Osaka. TBWA found an excellent solution to grab people’s attention in the saturated outdoor advertising spaces in Asia and to deliver the Adidas “Impossible is nothing”. The campaign generated an incredible impact and received a lot of attention also from the media. The X-Games have expressed interest in making the vertical 100m dash a “real” sport.

File under: adidas, impossible is nothing, impossible sprint, tbwa japan

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