Digital advertising and marketing: only the best ideas worldwide, since 2003

“Impossible is nothing” worked

July 6, 2004 at 12:52 by Martina Comments

Yahoo! Italia together with Carat Interactive have investigated the results of the “Impossible is Nothing” campaign Adidas planned on the portal during last spring. According to Pubblicit� Italia (in Italian) the campaign awareness raised to 229% help the brand reposition itself towards the Italian Internet audience.

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