Derek Rose, star player of the Chicago Bulls and youngest player ever to be crowned MVP gets his second signature shoe, the “adiZero Rose 2″ . And since at adidas they are all in, this is accompanied by an emotive launch ad. See Derek enter the “Plaza de Toros”, speed past picadors, spin around the matador and slam dunk. And get showered in (what else) roses.
It’s a weird day today posting about campaigns from our competitors… Anyway, after Puma, check out what Adidas has done in basketball. An interactive video taking great advantage of Youtube’s feature.
You can play with Dwight Howard slam dunks, make him fly higher or run faster or slower and therefore missing or completing the dunk. Quite nice also the possibility of changing the camera angle.
If you’re a (Nike) basketball fan and you admire coach K, then you’ll love this NIKEiD video…
This is not new, we saw video mash-ups already, but if you’re a basketball fan, you will like it anyway. Nike Second Coming, is an interactive experience which allows users to create their own basketball Tv spot. You can select from a wide range of short clips, and play with your heroes creating a video to share with your friends or on your blog. As said, nothing new, it’s again about proposing tools for user-generated content, but it’s very well done (I like the stylish/mysterious black design) and I believe it will be also very much appreciated by the young audiences.
A new Adidas website by EVB for Flash and basketball fans. “Do you believe in 5?” starts with a great video, and develops in a website which aims at having basketball players sharing the ideas and ideals they believe in. The site takes and emotional approach to community building and I believe it quite succeeds in the goal. The video intro is great (excellent sountrack), and immediately creates the right mood to browse through the site. The rest is nice, although a little bit too flat and totally lacking sounds.
TextnWatch2Win100K is an initiative launched by Unwired Appeal and Insite Media Group to engage spectators during NY Knicks basketball matches. During the first quarter of select Knicks
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