Interactive basketball on Youtube
It’s a weird day today posting about campaigns from our competitors… Anyway, after Puma, check out what Adidas has done in basketball. An interactive video taking great advantage of Youtube’s feature.
You can play with Dwight Howard slam dunks, make him fly higher or run faster or slower and therefore missing or completing the dunk. Quite nice also the possibility of changing the camera angle.
The thing that I also like is the fact that you cannot embed the video. You can play with it only within Adidas Basketball channel on Youtube, which is a smart way to “force” people to visit the page and possible become fans of it