Digital advertising and marketing: only the best ideas worldwide, since 2003

Do you believe in 5?

November 21, 2006 at 8:47 by Martina Comments

A new Adidas website by EVB for Flash and basketball fans. “Do you believe in 5?” starts with a great video, and develops in a website which aims at having basketball players sharing the ideas and ideals they believe in.
The site takes and emotional approach to community building and I believe it quite succeeds in the goal. The video intro is great (excellent sountrack), and immediately creates the right mood to browse through the site. The rest is nice, although a little bit too flat and totally lacking sounds.

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