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WeightWatchers Incredible You

March 26, 2014 at 11:56 by Tim Comments

It’s good to see big brands do something new together,¬†as a team. Getty Images and WeightWatchers have joined up to remind everyone how incredible they are – and subsequently lead a healthier life. Use Getty’s enormous archive of creative photos totally free thanks to WeightWatchers, to create your own film of the ‘Incredible You’.

You can explore your own personal¬†‘Incredible You’ here and further educate yourself in food, inner balance and exercise via the ‘University of Incredible’ here.

Using Getty Images API Connect in a totally new way, agency Reactive’s R&D team had built a working prototype in less than 12 hours. This enabled the quick and easy bonding between Weight Watchers and Getty Images.

Agency: Reactive
Client: WeightWatchers

TVC: BMF

 

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