Orange sends personalised videos

Bilyk recently helped create a personalised video campaign for Poland’s Orange Telecom. Around 2,000 people whose contracts were nearly up received a video which discussed their current plan, usage patterns and bills, and then offered them an upgrade based on their personal circumstances. Watch an English translation of the video here:

‘Old Spice’ Responses paved the way for thinking about online videos in a new and very personalised way. While Orange’s videos didn’t contain much entertainment (which wasn’t their point anyway) and the voice is still clearly a tad robotic, I can see many more personalised videos, with entertaining story lines and personal twists coming in the future. And produced on scale,  at speed and using the depth of customer data.

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