Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Tim

100 McDonald’s Moments

on July 23, 2013 by Tim Comments

For those who love McDonald’s, there are special moments of feeling rewarded, enticed or otherwise emotionally connected to the brand. Or its places and its food. In the UK, 100 of those ordinary-special moments were recorded. They were then nicely illustrated, animated and presented in this slick, wobbly, fun mosaic of a site. Read more…

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Mission Control Centers

on July 22, 2013 by Tim Comments

You might remember Gatorade being the brand to create a social media command centre a few years ago. Given the scale of such an operation, not too many brands or companies were able to adopt this. But now we see a trend to set up temporary ‘Mission Controls’, social media listening (and answering posts) designed to specifically address larger events and individual campaigns. Read more…

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Digital Trends in 2013

on July 22, 2013 by Tim Comments

In digital agencies we often work in uncharted territory and therefore spend much time thinking about the big question “What’s Next?”. Where and how do we spend our future creative efforts? For the benefit of brands, clients and agencies alike, we better get that one right. Read up on these three reports: Razorfish’s Outlook, Reactive’s Perspectives and VJ-Isobar’s FYI - and make the right calls for the future. Read more…

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Adidas Nitrocharge Power Pitch

on July 8, 2013 by Tim Comments

This idea is easy to explain: The energy of the players dictated the lighting of the pitch. How did they actually connect the two? That must lie in the magic of the Nitrocharge boot. Read more…

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Mobilising the 12th man

on July 8, 2013 by Tim Comments

Tunisia is a country still under restrictions of civil liberties, among them not being able to go and see your football team in the stadium. This mobile and experiential idea brought the masses (virtually) back into the football oval for one crucial match. Read more…

The Canadian Beer Fridge

on July 8, 2013 by Tim Comments

If you are proud to be a Canadian (and not US American!), then here is another reason to feel more popular than your Southern neighbours. Only a Candian passport unlocked this Molson beer fridge strategically placed around Europe. Read more…

Hornbach the German Tank Hammer

on July 7, 2013 by Tim Comments

Germans pride themselves in being able to engineer big, heavy machinery. The German hardware store ‘Hornbach’, known for quirky campaigns about DIY-enthusiasts, put this national trait in reverse. They turned one really big and heavy machine (tank) into lots of small yet heavy tools (hammers). Read more…

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Converse Hack A Chuck

on June 24, 2013 by Tim Comments

Converse Chucks have always been a creative canvas for their fans. To celebrate the opening of the Converse’s new Google+ page the sneaker brand put their favourite model up for a ‘creative hack’ competition. And agencies from around the world responded with a wide range of ideas. Read more…

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Adobe live street retouching

on June 14, 2013 by Tim Comments

Adobe advertised their live event “Adobe Creative Day” with one of the best bus stop street stunts I have seen in a while. Waiting passengers were photographed and retouched in real time, half freaking them out, half entertaining them. Well worth the wait for a bus. Read more…

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Urban Ears Scratch Poster

on June 3, 2013 by Tim Comments

Urban Ears wanted to promote their new product Slussen, a mobile DJ mixing system app for iPhones. They went about it by using 3D printing to create an analogue but interactive scratch-atch-able poster. Read more…

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