Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Tim

Adidas Nitrocharge Power Pitch

on July 8, 2013 by Tim Comments

This idea is easy to explain: The energy of the players dictated the lighting of the pitch. How did they actually connect the two? That must lie in the magic of the Nitrocharge boot. Read more…

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Mobilising the 12th man

on July 8, 2013 by Tim Comments

Tunisia is a country still under restrictions of civil liberties, among them not being able to go and see your football team in the stadium. This mobile and experiential idea brought the masses (virtually) back into the football oval for one crucial match. Read more…

The Canadian Beer Fridge

on July 8, 2013 by Tim Comments

If you are proud to be a Canadian (and not US American!), then here is another reason to feel more popular than your Southern neighbours. Only a Candian passport unlocked this Molson beer fridge strategically placed around Europe. Read more…

Hornbach the German Tank Hammer

on July 7, 2013 by Tim Comments

Germans pride themselves in being able to engineer big, heavy machinery. The German hardware store ‘Hornbach’, known for quirky campaigns about DIY-enthusiasts, put this national trait in reverse. They turned one really big and heavy machine (tank) into lots of small yet heavy tools (hammers). Read more…

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Converse Hack A Chuck

on June 24, 2013 by Tim Comments

Converse Chucks have always been a creative canvas for their fans. To celebrate the opening of the Converse’s new Google+ page the sneaker brand put their favourite model up for a ‘creative hack’ competition. And agencies from around the world responded with a wide range of ideas. Read more…

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Adobe live street retouching

on June 14, 2013 by Tim Comments

Adobe advertised their live event “Adobe Creative Day”¬†with one of the best bus stop street stunts I have seen in a while. Waiting passengers were photographed and retouched in real time, half freaking them out, half entertaining them. Well worth the wait for a bus. Read more…

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Urban Ears Scratch Poster

on June 3, 2013 by Tim Comments

Urban Ears wanted to promote their new product Slussen, a mobile DJ mixing system app for iPhones. They went about it by using 3D printing to create an analogue but interactive scratch-atch-able poster. Read more…

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Pepsi Like Machine

on June 3, 2013 by Tim Comments

The two biggest Cola brands keep upping the ante in terms of vending machines. While Coke brought together Indians and Pakistanis in their ‘Small World Machines’ Pepsi in Belgium built a machine that combined a free sample can with a Like on Facebook.

Read more…

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Coke Small World Machines

on May 20, 2013 by Tim Comments

Coke just launched their ‘Small World Machines’ which are aimed at creating simple moments of happiness between two nations at odds – India and Pakistan.¬†They bring a live touch screen experience to the normal vending machines, letting Indians and Pakistanis interact with and engage across country borders. Very touching indeed. Read more…

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Heineken The Negotiation

on May 17, 2013 by Tim Comments

Heineken is making the most of their UEFA CHampions League sponsorship with this ‘hidden camera’ film. Can you convince your girlfriend or wife that you absolutely, positively NEED those red plastic stadium seats in your home? Read more…

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