To support the launch of its new K750 camera phone Sony Ericsson has launched an online photo competition. An international microsite, localised in several languages gives users the opportunity to learn tips and tricks to take an excellent picture. Magnum agency photographer Martin Parr unveils his secrets and invites people to submit pictures to win a seven days photo safari in Costarica and a series of his own photo in limited edition.
Sony Ericsson has signed a sponsorship agreement with the Daily Mail to run a series of ads during the upcoming Wimbledon tennis tournament. Mediaweek reports Sony Ericsson will sponsor the online journal section dedicated to Wimbledon as well as a special 12-page supplement to be included in the paper on Monday 20 June. Looking at how the Sony Ericsson banner appears now on the Wimbledon section, this looks like a very good deal only for the Daily Mail…
A couple of months ago Sony Ericsson has signed a sponsorship agreement with the WTA (which should stand for Women Tennis Association…). Now they are going online with a promotional site for the “Girls on Tour”. Dare Digital took care of the creative, developing an interactive and entertaining online experience. In the Tennis Challenge section you can tests your women tennis knowledge and you can also go “behind the scenes” of the WTA tour getting to know better some of the players.
Sony Ericsson is promoting its K300i with the “snap, send and shame” idea, an invitation to students to send embarrassing photos of themselves and their friends taken on their phones. Young mobile users will then be able to vote the best, or worst, pictures depending on the point of view, and win a K300i phone. The Shame Academy site will launch tomorrow and will be supported by a guerrilla marketing drive by Campus Group. The idea is nice and certainly engaging given the target audience. I wonder how they will manage the privacy issue… I’m sure students will send “very” embarrassing MMS pictures of their friends…
Sony Ericsson has presented WorldQuest.05, a global online reality game where players will compete to become the “Master of Mobility” using the latest Sony Ericsson devices. The challenge will last twelve weeks, to win players must be the first to respond to the judges’ questions texting the answers with their mobile. A part from the mobile challenge there is also an online competition in which entrants can win a journey around the world and hotel stays around the world. Read more on Digital Media Europe.
“Style-up” is the slogan of the styling contest just launched in Germany by Sony Ericsson and ProSieben. Everyone can partecipate sending up to three MMS pictures of their “stylish” friends, with an original look, gaining the possibility of winning a stay in Paris during the Fashion Week, or a bunch of mobile phones. The campaign has started last Saturday, it will last six weeks and will be promoted with a online advertising and an email marketing campaign to ProSieben’s subscribers.
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