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Tag archives: style up

Sony Ericsson’s MMS-based contest

on May 17, 2004 by Martina Comments

“Style-up” is the slogan of the styling contest just launched in Germany by Sony Ericsson and ProSieben. Everyone can partecipate sending up to three MMS pictures of their “stylish” friends, with an original look, gaining the possibility of winning a stay in Paris during the Fashion Week, or a bunch of mobile phones. The campaign has started last Saturday, it will last six weeks and will be promoted with a online advertising and an email marketing campaign to ProSieben’s subscribers.

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