Sony Ericsson has presented WorldQuest.05, a global online reality game where players will compete to become the “Master of Mobility” using the latest Sony Ericsson devices. The challenge will last twelve weeks, to win players must be the first to respond to the judges’ questions texting the answers with their mobile. A part from the mobile challenge there is also an online competition in which entrants can win a journey around the world and hotel stays around the world. Read more on Digital Media Europe.
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