In today’s Digital Bulletin you can learn more about Sony’s recent campaign aimed to raise awareness of portable devices such as MD and CD Walkman. The campaing with the brand message “You make it a Sony” will run online but also through music festivals and other music channels all across Europe. The viral buzz will be spread by Cake Group, which has a very original Web site I reccomend to visit (even though I’m not sure that I like it . Pay attention to the “hot cakes” part… it can make you sick…
Someone says marketers are lacking creativity. Well, after reading today’s news on CNETAsia I have to dissent. A brilliant (?!) marketer at SK Telecom, a Korean cell phone service provider, has invented a mosquito repelling tone. For 3,000 won (US$2.50), users can download a sound file which is inaudible to the human ear but helps ward off mosquitoes within a one-meter radius, the firm said. Well, I don’t know if it works for mosquitos, but I’m sure this announcement creates a “buzz”
Two upcoming summer releases, “The Hulk” and “Legally Blonde 2″ will be promoted also using wireless marketing. As IAR reports, both Universal Pictures and MGM have decided to start mobile campaigns with text-messaging sweepstakes and themed ringtones. Since “word-of-mouth” it’s a key issue in a movie promotion, the decision to start using cellular phones to get people talk about movies appears to be particularly interesting. In my opinion, the problem, again, might become the spam. Mobile phones (and mobile users) gotta be handled with care, privacy respect is not an option.
As Brand Republic reports today, Virgin Mobile has created a new controversial viral campaign that includes “mangina” scene that was deemed too saucy for television. However the campaign can be watched online following this link. I saw it and I believe it’s a quite strong ad, if they wanted people to talk about it, I’m sure they’re gonna reach the goal.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy