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Tag archives: viral marketing

Guerilla marketers just around your corner

on January 27, 2005 by Martina Comments

Watch your shoulders, you might have a “guerilla marketer” just behind them. As Forbes reports, guerilla marketing is on the rise. Advertising messages are all around us and consumers’ attention is becoming so difficult to get using traditional channels, so marketers have started using unconventional means to place their products in front of us.

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Sign the flag for London

on November 11, 2004 by Martina Comments

The London 2012 Committee has presented a website to promote its candidacy. The site and a viral push that supports the initiative has been developed by Panlogic. If you feel like supporting London, sign the flag (to make Britain proud…).

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Motorola learned the online lesson

on November 10, 2004 by Martina Comments

If you integrate online and offline in your viral marketing campaign it would turn out far more effective. This is one of the lessons learned by Motorola in two years of online marketing. An interesting article on tells more about Motorola’s online efforts.

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Trick & tip for Ogilvy & Mather

on November 9, 2004 by Martina Comments

The trick from Asa Bailey to Ogilvy & Mather UK… have yourself a look at their web site: The domain was available for just

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Viral marketing for parents

on September 7, 2004 by Martina Comments

V.Smile, an educational game console for young children will be promoted with a viral marketing campaign developed by Big Picture Interactive. A viral email campaign will target parents with children aged 3-5-year-old, inviting them to visit the microsite The campaign offers prizes including a family holiday worth �1000, a year’s supply of ‘Duracell’ batteries, and family tickets to live UK events. In the press release, Emily Nichols, Brand Manger at VTech, says:

“We wanted to move away from the more traditional marketing techniques with the launch of V.Smile to reflect the progressive product we are promoting.”

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The buzz for the buzz

on June 17, 2004 by Martina Comments

“Tell a friend” is becoming the most used sentence on the Web. Every marketer wants us to spread the word for them… the situation is becoming rather oppressive or, better, inflated. Everyone is talking about viral marketing! Marketers, advertisers, publishers, every online player has something to say on the topic, even the press which is dedicating more and more attention to the “buzz word”. The latest article has been published on the NZ Herald that starts its analysis from Burger King’s “Subservient Chicken”. Fortunately the article adds something new to the ongoing discussion: viral marketing is risky. As Stephen Pearson CEO of the advertising agency Lowe New Zealand says:

“You do have to, by its very definition, take a greater level of risk. If you really want people to have a look and pass the stuff on then it’s almost inevitably going to offend or at the very least provoke [the audience].”

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Automakers: viral marketing at work

on June 10, 2004 by Martina Comments

If it isn’t viral it won’t work. Everyone is doing it viral, why shouldn’t we? These might be typical questions for an interactive marketer working for a carmaker. A couple of days ago we talked about Toyota Scion, everybody remembers all the buzz generated by the evil advertisement of a cat loosing his head in a Ford SportKa. Playing with the words we can really say the buzz in the automotive industry is all around viral marketing, as an article on Autoweek points out. The problem is that the statement I did at the beginning of this post, could also work the other way around. I mean, there might be an inflation: when there are too many buzz’ to listen to, some of them (or most of them) won’t be heard.

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Viral advertising for Scion

on June 9, 2004 by Martina Comments

Scion is a new line of vehicles from Toyota will be promoted with an email-based viral advertising campaign developed by Attik. As explained in the press release there is a web site, WanttX featuring four animated episodic shorts entitled “303 Caliber” as well as tC-themed downloadable screensavers, wallpapers, QuickTimes of the campaign’s new cinema/broadcast spots, custom browser tools, comprehensive information on the tC, a dealer locator, a “send to a friend” feature as well as the ability to register on the site to receive email updates. Adrian Si, Scion interactive marketing manager says:

” We wanted to generate some buzz about the tC prior to its on-sale date, so we dove head on into this project. Concept to deployment was accomplished in 30 days. Fortunately, we’ve had some great partners on board who were able to develop and launch impactful creative in a very short period of time.”

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Toilet humour for Virgin Mobile

on June 6, 2004 by Martina Comments

Virgin Mobile has launched last week its “Best Hands” viral campaign, featuring a video clip that shows a swanky nightclub’s po-faced toilet attendant taking service levels to an extreme by literally providing hands-on service to the club’s privileged members� James Kydd, brand director for Virgin Mobile, said:

“This seventh release in our successful series of online viral campaigns with DMC carries on our strategy of providing online viral users with exclusive, entertaining material in order to reinforce and continue to widen our brand awareness.”

Read more about the campaign on DMC’s website.

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BT: wheredidthetimego?

on June 1, 2004 by Martina Comments

British Telecom is hoping to spread the viral buzz with its latest campaign: wheredidthetimego? There is a gloomy microsite, developed by, which aims to make people understand how much time they waste browsing the internet with a slow connection. The site let allows visitors to calculate how much time they’ve spent doing the most common things of a daily routine, like sleeping, “making waves” and working. The message is clear: “don’t waste another minute: get broadband from BT”.

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