Brandweek has named the top guerrilla marketers of the year. In Brandweek vision, guerrilla is based on the concept “let us entertain you”. Among the winners we find Chicken Little, Audi, Qwest and Peta. A nice report with brief case studies can be downloaded here (opens .pdf).
A great outdoor campaign in Barcelona by Match.com. Copy says: “Don’t wait for the love of your life. Find him on Match.com” Unfortunately I don’t know the agency, if you do, please leave a comment or email me. [via Marketing-Alternatif]
Markarina has a post on a cool promotional initiative in Germany, where Reisebank has launched a new “mobile banking” service. A “cashmobil” car goes around the airport in Munich, allowing people to withdraw money on the go. An excellent idea which could be easily replicated in shopping malls also… buy, buy, buy, spend, spend, spend…
“Sticky” used to be a buzz word in online marketing a few years ago. Now Sixt comes up with a “sticky” idea to promote its rental service in Germany. As you can see from the picture below, the outcome is certainly attractive even if the advertising text could have been better. It says: do it only with a top quality glue (which is not included in our extremely low renting prices). [News via Guerilla Marketing Blog]
Watch your shoulders, you might have a “guerilla marketer” just behind them. As Forbes reports, guerilla marketing is on the rise. Advertising messages are all around us and consumers’ attention is becoming so difficult to get using traditional channels, so marketers have started using unconventional means to place their products in front of us.
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