I really like the website Motorola has launched in the US to present its government and public safety solutions. It’s quite rare to find a B2B online marketing project in general, and it’s even more rare to find a B2B website that is so well done.
The site launched last month, but there hasn’t been much buzz around it in the creative/marketing community, which is a pity because the work is beautiful and inspiring.
Tokioplastic is the creative mind (and arm) behind the recently launched MotoSpeed webisodes. The idea behind the digitally animated short videos is to highlight the benefits of Motorola’s mobile broadband handsets. Having watched the first episode now available on the site, I’m not sure the clip really tells much about the product, but for sure it’s very nicely designed and pleasant to watch. Maybe this is enough… (but I’m not sure).
OgilvyInteractive Paris just lunched this campaign for Motorola EMEA with a dual-site operation (first click here and then click on the “3G is Here” promo at the bottom right of the page). The splash page allows users to self-select their target groups: either knowledgeable of 3G and eager to get started or among those who know little to nothing about 3rd Generation Mobile Technology. Upon self-selecting, users are taken to one of two campaign sites.
Motorola is about to launch on the US market a new dynamic idle-screen technology dubbed “Screen 3″. It’s a technology that pushes Internet information to the mobile phone’s screen. With Screen 3 users can get news updates or any other information with just a glance at their phones, without having to open WAP browsers or other applications. RCR News reports carriers can use it to promote new services and features without bombarding user with text or multimedia messages. Motorola is already looking for advertisers interested in sponsoring the content provided through Screen 3.
New Media Age reports MTV and Motorola have signed a deal to offer free mobile content to its viewers. In Europe, people with a Motorola phone will be able to access a WAP portal and download videos, ringtones and wallpapers. Officially, the initiative aims at raising awareness of mobile video among end users, but rumors seem to indicate this is just a smart move from MTV to make the mobile channel attractive to advertisers.
Australians would rather get (and send) a text message during the holiday season than a Christmas card, according to a survey commissioned by Motorola. As ITnews reports, the findings are interesting also because they show that nearly half of those surveyed preferred to send text messages rather than talking on the phone.
If you integrate online and offline in your viral marketing campaign it would turn out far more effective. This is one of the lessons learned by Motorola in two years of online marketing. An interesting article on ContentBiz.com tells more about Motorola’s online efforts.
Someone says mobile video represents the
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