Hello Moto, Hello Mtv

New Media Age reports MTV and Motorola have signed a deal to offer free mobile content to its viewers. In Europe, people with a Motorola phone will be able to access a WAP portal and download videos, ringtones and wallpapers.
Officially, the initiative aims at raising awareness of mobile video among end users, but rumors seem to indicate this is just a smart move from MTV to make the mobile channel attractive to advertisers.