Tokioplastic is the creative mind (and arm) behind the recently launched MotoSpeed webisodes. The idea behind the digitally animated short videos is to highlight the benefits of Motorola’s mobile broadband handsets. Having watched the first episode now available on the site, I’m not sure the clip really tells much about the product, but for sure it’s very nicely designed and pleasant to watch. Maybe this is enough… (but I’m not sure).
Unilever has launched a series of four webisodes to promote its brand “I Cannot Believe It’s Not Butter”. “Sprays of her life” is a sort of animated soap opera parody starring the beautiful Spraychel and the evil Buttricia. Check it out, it’s quite funny.
“Webisodes are a new frontier” it’s a sort of a follow back of an article published a couple of weeks ago about viral marketing. Webisodes are an emerging form of online advertising which tries to invest more in creativity, in order to entertain and engage users. Recent webisodes’ examples are the Close Shaves used to promote Schick Canada, or the Chicken created for Burger King and the American Express’ spot featuring Jerry Seinfeld and an animated Superman. Commenting the new trend in online advertising, Jeff Benjamin, interactive creative director at Crispin Porter + Bogusky said:“We had sort of lost focus on the content and the concepts behind the sites. Now I feel like we’re at the beginning of a Renaissance.”
In Canada, Schick has launched an eight-week webisode series to promote its Quattro Razor. As explained in the press release, there’s also a contest connected to the initiative, a contest that will give away an Harley Davidson. Webisodes are Flash animated spots, where “Pistol Pete Madigan“, a digital personality, engages viewers with his wit and satirical style as he explores the humorous side of men’s issues. Schick is hoping to get positive results from the campaign viral effect.
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