The other side of Motorola

I really like the website Motorola has launched in the US to present its government and public safety solutions. It’s quite rare to find a B2B online marketing project in general, and it’s even more rare to find a B2B website that is so well done.

The site launched last month, but there hasn’t been much buzz around it in the creative/marketing community, which is a pity because the work is beautiful and inspiring.

In particular I like the storytelling mechanism and the navigation, which make interesting even for a consumer to browse and discover public safety solutions conceived for a completely different target audience. Everything looks very simple and pleasant to watch but, most of all, the experience doesn’t result boring or flat, which is always the main risk in B2B communication.

Would be great if someone could leave a comment mentioning the agency who did the great work.