From Belgium an online blood analyzer… If you want to see how it works, enter your name and email address after clicking on “pieger un ami” (yeah, it’s complicated understand how the see the site’s content, but this actually is just a landing page). The viral video is a teaser to promote BubbleClub which is a new dancing, the rest of the campaign will be unveiled next week. The agency Bytheway created the concept while Carlsberg (the beer) is sponsoring it, and I really wonder what’s the value for them of such campaign. Bytheway surely did a much better job with the Ugly Duck campaign.
Onedegree points to a really smart (viral) idea to drive t-shirt sales. It’s The Cyborg Name Generator, where you fill in your name, select an avatar and get a personalised t-shirt. If you like it, you buy it and probably send the link to several friends. It should be cool to walk around wearing a shirt like the one below…
If you’re looking for tips to skyrocket your career, you should check out the new Buddy Lee Guidance Counselor website. You can watch funny videos, find out how much you will make if you start a new career as sheep farmer, beer vendor or crab fisherman, or play a couple of advergames to test your ability in various jobs (what about matador??). Lee Jeans is behind it, but the brand is not clearly presented (a part from the name of the buddy), and this makes the whole thing even cooler. [via RandomCulture]
Travelling company Thompson (in partnership with Tickle) has launched an online campaign in the UK to engage users and provide them with personalised travel destination suggestions. Until the end of Octorber surfers are invited to take a test to find out what is their travel personality. If you want to give it a try and find out whether you’re a “tender tourist” or a “wilderness warrior”, just click here. There are two things I find rather strange: first, Revolution says this is a “viral” campaign (?!?)and second, initiative is promoted only on Tickle‘s website, while the Thompson‘s homepage doesn’t refer it (yet).
Viral marketing agency Asa Bailey is behind “The Irish Job” a video created to generate buzz around Lucky Charms, a General Mills brand. The video has been initially seeded to a sample of 250,000 student and 20 something in the United States. The campaign’s objective is to build awareness in the target market. Saatchi & Saatchi NY is also in the game.
Remember the indignation generated in 2004 by the Ford’s SportKa viral which showed a cat being decapitated by a sunroof? This time is the Opel Astra dog thrown out of a car which raised negative reactions. Revolution reports animal rights charities protested by General Motors defended its work saying no animal was hurt in the making of the ad. By the way, the ad agency behind the controversial spot is McCann Erickson. Watch it here and share your opinion. Tag: viral marketing
In the UK 3G operator 3 has partnered with viral content provider Kontraband to start serving viral ads to mobile phones. New Media Age (sub. req.) reports the funny content will be available using video shortcodes (so it won’t be 100% viral), but at least it’s a first in the viral direction. Anyway I will be curious to know the pricing model. On the Internet, what is viral, it’s free. But when it comes to mobile phones the word “free” almost has no meaning, carriers dominate the scene and want to make money anytime, anywhere, which isn’t something good neither for marketers nor end-users. Tag: mobile marketing, viral marketing
Warning: before clicking on the links in the post, make sure your volume is low. Lynx Lips, discover the Lynx effect and a series of sexy moans… When she’s hot, it’s sexy. When you’re hot, you stink… Another viral idea to promote a body spray to the male public. Mix videos, music and scratches to create your own sexy Old Spice spot. [Links via Adrants and Marketing Relationnel]
A few months ago SN Brussels Airline launched a nice and engaging viral (it’s still on) which allowed users to personalize their ads. Now they are again online with a smart online competition focused on word of mouth. Take a break now (in French) allows people to win a week-end in one of the cities served by SN Brussels Airlines. The game mechanism is really cool: entrants submit their profiles and an appealing presentation explaining why they would like to win. The airline then selects every week 20 entries and publishes the profiles on the site on Wednesday afternoon. And here comes the viral idea: site visitors are asked to vote their favorite profile, therefore deciding who’s going to be the winner. In this way the selected people will spread the word about the competition inviting friends, relatives and colleagues to vote for them. The cool thing about this initiative is that the winner will receive a phone call on Friday and he will have just a few hours to get to the airport and leave for his free week-end. An excellent example of viral marketing.
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