Well, as you know I’m a little bit biased in posting a news about my friends at eRoi. Ryan and Dylan are two lovely person (not just because they provide me with a free newsletter tool and, most of all, they can do crazy things… Check out www.wearshortshorts.com and see how the Holiday Office Olympics are going. You can buy merchandise related to the event, and even decide what is going to happen. Definitely an unusal way to present a company but also a good idea to showcase your abilities, even if not exactly marketing related ) A job needs to be a serious fun. If you don’t have a good time at work, how can you deliver your clients with the best results? In case you are asking… - yes, the guy in the picture is eRoi’s CEO - yes, he looks like John McEnroe - and yes, his shorts are waaaay to short…
Alto, a mail order retailer dedicated to clothing for tall men has launched a viral video to spread the word about its service. It’s rather bloody, but definitely effective, since 250.000 people have already watched it, Brand Republic reports. Alto’s tagline says: “Tall people have enough difficulties: now great clothing isn’t one of them.”
In France (via JDN), Adidas is generating buzz around its brand by targeting football fans with an integrated campaign. A website with some funny content featuring popular comedians Omar & Fred is at the center of the stage, but the campaign idea is to drive 15 to 24 years old guys to the Adidas stores around the country. The concept (by JMS L’inconscient collectif) targets in particular the fans of Olympique Marseille (sponsored by Adidas). An email marketing campaign (currently with an amazing 96% opening rate) invites young people to visit the Tyaimesoubien.com website, download a postcard, answer the questions it presents, and deliver it to the local Adidas store for the chance of winning tickets for OM matches.
My friends at eRoi did a good job for Konami to promote their first videogame for Sony PSP. The Death Jr. advergame generated over than 1.5 million unique visitors in its first month online, getting traffic most of all through word-of-mouth (65% of which were via influencer and peer-level word-of-mouth, according to eROI tracking statistics). A month-and-a-half after hitting shelves, Death Jr. sales are exceeding projections by 135%.
Mediapost reports Adobe has launched an infomercials to be watched on the new iPod Video. It’s an half-hour guided tour of Adobe’s Photoshop dubbed “Photoshop TV”. Since the first episode is in mp4, I think you can also watch it on your PSP. Get ready for another device for viral marketing… the iPod.
Which are the characteristics of a successful viral idea? Make it sexy and your chances of driving traffic will definitely increase. This is surely what Ebola Industries had in mind when it started working on a new campaign for Matura.it an Italian website targeting students. You can visit Sadomasoprof.com (also in English) to find out what they have created… Don’t worry there is no porn, just a few “innocent” jokes There are a video and a test-game which are nice to see for students. Then you also have forums, ringtones and a lot of other stuffs to click that take you to the Matura.it website actually lowering the overall user experience. Anyway, I’m glad to find a viral idea coming from Italy!
IB left a comment here on Adverblog pointing to a nice online marketing campaign run in Germany by Renault. On sicher.de (which means Safety) you find a funny video (click Crash! Boom! Bang!) promoting French cars, which the spot claims to be the safest you can buy. I really the video because it makes a smart use of stereotypes through metaphors. It’s a little bit cryptic the first time you watch it, but once you understand it, you realize it’s brilliant since it’s not obvious. I suspect Nordpol Hamburg is behind this, but I’m not sure. Does anyone know?
Patrick pointed me to another Eurostar online campaign. This time it comes from France, where the train company has launched an “online casting” to promote its Business Premier service. A series of strange characters presents the main features of the new service, and if users believe they can do better, they’re invited to submit their own home-made videos. Fullsix is the agency behind this campaign.
Boston based Pod Design created three viral teaser promotions for the launch of the new animated Tim Burton film The Corpse Bride, starring Johnny Depp and Helena Bonham Carter. The first one is Post Mortem where you ask questions of The Corpse Bride via the amazing mystifying oracle a Ouija board-styled not-so-instant messenger from the afterlife (you can also send notes to friends). Then you have Bonymail where you draw pictures and write messages to your friends from The Land of the Dead via the bony hand of The Corpse Bride. And finally there is the mysterious graveyard footage found at: www.sept23.com. There is also an amazing official movie website which takes forever to load, but it’s really worth a visit.
From Belgium an online blood analyzer… If you want to see how it works, enter your name and email address after clicking on “pieger un ami” (yeah, it’s complicated understand how the see the site’s content, but this actually is just a landing page). The viral video is a teaser to promote BubbleClub which is a new dancing, the rest of the campaign will be unveiled next week. The agency Bytheway created the concept while Carlsberg (the beer) is sponsoring it, and I really wonder what’s the value for them of such campaign. Bytheway surely did a much better job with the Ugly Duck campaign.
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