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Renault “viral” safety campaign

September 28, 2005 at 11:41 by Martina Comments

IB left a comment here on Adverblog pointing to a nice online marketing campaign run in Germany by Renault. On sicher.de (which means Safety) you find a funny video (click Crash! Boom! Bang!) promoting French cars, which the spot claims to be the safest you can buy.
I really the video because it makes a smart use of stereotypes through metaphors. It’s a little bit cryptic the first time you watch it, but once you understand it, you realize it’s brilliant since it’s not obvious.
reanult_ani.gif
I suspect Nordpol Hamburg is behind this, but I’m not sure. Does anyone know?

3 Responses to Renault “viral” safety campaign

  1. Wouter says:

    It’s funny the title is in German!

  2. Tim says:

    Very Nice!!!!

  3. Jiri Maly says:

    Flash videos are hosted on Nordpol’s server (195.180.17.19). I think that your assumption about Nordpol is true.

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