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Tag archives: nordpol

Renault “viral” safety campaign

on September 28, 2005 by Martina Comments

IB left a comment here on Adverblog pointing to a nice online marketing campaign run in Germany by Renault. On (which means Safety) you find a funny video (click Crash! Boom! Bang!) promoting French cars, which the spot claims to be the safest you can buy. I really the video because it makes a smart use of stereotypes through metaphors. It’s a little bit cryptic the first time you watch it, but once you understand it, you realize it’s brilliant since it’s not obvious. I suspect Nordpol Hamburg is behind this, but I’m not sure. Does anyone know?

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