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Tag archives: konami

Music in Every Direction

on January 29, 2006 by Martina Comments

Konami is online with a dedicated website to promote its music video games. My friends at Eroi are behind Music in Every Direction which features an advergame (Ultimate Club Promoter) and also a text-2-win competition.

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Viral marketing drives videogame sales

on November 1, 2005 by Martina Comments

My friends at eRoi did a good job for Konami to promote their first videogame for Sony PSP. The Death Jr. advergame generated over than 1.5 million unique visitors in its first month online, getting traffic most of all through word-of-mouth (65% of which were via influencer and peer-level word-of-mouth, according to eROI tracking statistics). A month-and-a-half after hitting shelves, Death Jr. sales are exceeding projections by 135%.

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