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Eurostar uses podcasting as marketing tool

September 16, 2005 at 1:18 by Martina Comments

Eurostar has started podcasting to its Brussels-London connection. “The London Tapes” are a mix of information on London presented by a popular Belgian radio presenter, Wim Oosterlinck. The podcast, which is available only in Dutch, is promoted on the Xperience website also presenting the “making-of” video. Hypervision is the agency behind the branded entertainment idea.
[Thanks to Bert for the hint]

One Response to Eurostar uses podcasting as marketing tool

  1. EJ says:

    thx for handing us the direct link, cause it’s impossible to find the podcasts if you start on the eurostar homepage.
    I’m dissappointed in the podcasts itself. What use if you get at most 176 seconds of info for a train ride that takes hours. I’d say there is a a lot more to tell about one of the hottest cities in the world. Podcasting for fuzz’s sake ?

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