Coca-Cola is supporting its new energy drink Relentless with an online markteting campaign (via Brand Republic). A website delivers the message “No half measures” through videos animations. I like the look & feel of the site kind of artistic and unpredictable. Actually it’s not easy to understand what’s the product they’re trying to promote, and this can be good or bad, depending on how strong the brand is (so maybe in this case it’s bad…).
Via Adrants, the latest crazy idea by Axe: “The order of the Serpentine, a sacred brotherhood helping young men overcome shame caused by questionable hook-ups”. For every man aiming at having a clean body and a clean conscience, Axe has launched a new scrubbing gel promoted with the usual, unusual viral idea.
One of my favourite animated films ever “Ice Age” is about to come back with the second episode. To promote the upcoming movie release, Twentieth Century Fox has created a viral marketing campaign featuring one of the funniest characters, Sid the Sloth. The Bling My Sid site allows users to “dress” Sid and share their creation with other visitors who can also vote for it. Below you can see what I came up with… Maybe you cannot tell I work for a fashion brand now [news via New Media Age]
In France, SNCF, the National Railway company, has launched an advertainment campaign to promote its Corail Luna trains to the mountains. Four viral videos and an advergame to emphasize the importance of being “fresh” when skiing. The idea is that if you travel by train, you sleep during the night and you reach the ski resort perfectly awake and ready to have fun. If you don’t travel by train, then you’re very tired and… watch the videos to see what happens. [via Culture Buzz]
Maverick Media has won the Oscar at the Channel 4′s Ideas Factory viral competition. The video, created for the videogame “Juiced” shows two men in a car who discover their videogame console can cause a young woman to lose her clothes. Personally, I very much prefer the runner up, created by Great Guns to promote appealnow.com, the website for drivers who think they have had incorrect parking tickets. The full list of winners can be found on Boreme.
In the UK, T-Mobile is online with an advergame with an amazing viral potential. It’s called The Beautiful Game, and challenges users to perform their best as streakers… It’s sexy (maybe not in the first level , it’s funny and it’s very British!
In France, Nokia is online with “
FedEx Express has launched a viral marketing campaign (Relax, we’ll manage) across Europe, key Middle East markets and India. FedEx’ idea is to target middle and junior management with (five funny videos) which showcase FedEx services in sketches set in everyday business situations. My favourite is the MBA one (bottom left video).
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