FedEx Express has launched a viral marketing campaign (Relax, we’ll manage) across Europe, key Middle East markets and India. FedEx’ idea is to target middle and junior management with (five funny videos) which showcase FedEx services in sketches set in everyday business situations. My favourite is the MBA one (bottom left video).
In France Nike is online with a micro-site to promote its Air Max shoes. It is features four excellent (viral?) videos created by Olivier Megaton (a friend of Luc Besson) and an online competition which allows people to win the shoes by spamming referring ten friends. The videos are quite funny and extremely well done, the graphics is good and the overall concept is appealing and original but in the end, the site leaves you kind of disappointed because the game idea is very poor, definitely not in Nike style. [via Marketing Alternatif]
In France, SNFC, the national railway company, has put online four fairly funny (viral) videos to promote its night trains Corail. The idea is to invite people to reach their holiday destination traveling by train so that they get there more relaxed ready to fully enjoy the vacations. [news via Culture Buzz]
McCann-Erickson’s TAG youth-marketing unit has created two excellent viral videos to promote Levi’s 501 line of jeans. As explained on AdCritic Interactive, the idea is to position the jeans’ model as the antidote to metrosexuality. The video I watched is entitled “World Gone Pretty”, and stars a sort of Barbies’ Big Jim trying to change his life to meet the society’s expectations. At the end we understand social networks are too demanding, life is becoming too complicated, therefore Levi’s makes it uncomplicated… 501uncomplicate.com… and the viral effect is granted…
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