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Tag archives: levi’s 501

Levi’s makes life uncomplicated

on May 16, 2005 by Martina Comments

McCann-Erickson’s TAG youth-marketing unit has created two excellent viral videos to promote Levi’s 501 line of jeans. As explained on AdCritic Interactive, the idea is to position the jeans’ model as the antidote to metrosexuality. The video I watched is entitled “World Gone Pretty”, and stars a sort of Barbies’ Big Jim trying to change his life to meet the society’s expectations. At the end we understand social networks are too demanding, life is becoming too complicated, therefore Levi’s makes it uncomplicated…… and the viral effect is granted…

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