Good laugh to start the week. I love the sense of humor FedEx (sometimes) adds to its commercial. Their latest creation comes from The Philippines. But my all time favorite remains the “MBA” TVC back in 2006. Read more…
FedEx Express has launched a viral marketing campaign (Relax, we’ll manage) across Europe, key Middle East markets and India. FedEx’ idea is to target middle and junior management with (five funny videos) which showcase FedEx services in sketches set in everyday business situations. My favourite is the MBA one (bottom left video).
Pick the parcels, transport them to the airport and then get ready for their delivery. Simple and perfectly in line with FedEx business, this is the advergame CWA has developed to promote the brand and the delivery services from Europe to the United States. The advergame is localized with 13 different versions, developed to target, among the others, Italy, Switzerland, Belgium, France and Denmark.
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