Digital advertising and marketing: only the best ideas worldwide, since 2003

FedEx viral: even an MBA can do it

December 15, 2005 at 1:58 by Martina Comments

FedEx Express has launched a viral marketing campaign (Relax, we’ll manage) across Europe, key Middle East markets and India. FedEx’ idea is to target middle and junior management with (five funny videos) which showcase FedEx services in sketches set in everyday business situations. My favourite is the MBA one (bottom left video).
fedexviral.jpg

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