Digital advertising and marketing: only the best ideas worldwide, since 2003

Pimp your mobile

December 22, 2005 at 12:51 by Martina Comments

In France, Nokia is online with “Pimp mon mobile” a viral campaign to promote its 6660 Smartfun phone. Imitating the MTV “Pimp My Ride” concept, Nokia helps Igor revamping his crappy mobile phone.
pimpmob.jpg
Kind of funny concept created by Culture-buzz. As in the case of the post below, the negative aspect of the viral is that the video is too long and I wonder how many people will watch it ’til the end.

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