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Don’t believe in fairy tales

December 22, 2005 at 2:32 by Martina Comments

Here in The Netherlands NGIZ (Nationaal Instituut voor Gezondheidsbevordering en Ziektepreventie) has launched a campaign to explain people what organ donation is really about. There are a lot misleading information on the issue, that’s why Leo Burnett decided to use the message “Don’t believe in fairy tales”. As you can see, the art direction is excellent, but I actually wonder how many people will actually notice these ads.
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These are the print ads I found on Houtlog, but there is also a website. The “Fairy tales about organ donation” site unfortunately isn’t as nicely done as the above the line part of the campaign.


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One Response to Don’t believe in fairy tales

  1. DADA_ist says:

    The campaign’s other applications show that the concept is aiming to “fears” in visually/literally very traditional way. All adults are familiar to tales… -Fear of organ donation- is simply addressed by conventional tale’s characters and may be accepted by the subliminal perception easily. (it’s my opinion) Possibly campaign can create awareness to social issue…
    In the other hand; I consider such a vital concept could be expressed visually more dynamic and impulsive but I guess they wanted to describe it in clean simple illustrations. Certainly, it is kind an extra ordinary style towards to any aggressive/realistic image of blood or medical sciences that immediately collects in the mind firstly for signifying the primarily health-organ donation fears.
    Yes it seems different!..

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