Don’t believe in fairy tales
Here in The Netherlands NGIZ (Nationaal Instituut voor Gezondheidsbevordering en Ziektepreventie) has launched a campaign to explain people what organ donation is really about. There are a lot misleading information on the issue, that’s why Leo Burnett decided to use the message “Don’t believe in fairy tales”. As you can see, the art direction is excellent, but I actually wonder how many people will actually notice these ads.
These are the print ads I found on Houtlog, but there is also a website. The “Fairy tales about organ donation” site unfortunately isn’t as nicely done as the above the line part of the campaign.