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Tag archives: relentless

Relentless virals ain’t viral

on March 27, 2006 by Martina Comments

Coca-Cola is supporting its new energy drink Relentless with an online markteting campaign (via Brand Republic). A website delivers the message “No half measures” through videos animations. I like the look & feel of the site kind of artistic and unpredictable. Actually it’s not easy to understand what’s the product they’re trying to promote, and this can be good or bad, depending on how strong the brand is (so maybe in this case it’s bad…).

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