Coca-Cola is supporting its new energy drink Relentless with an online markteting campaign (via Brand Republic). A website delivers the message “No half measures” through videos animations. I like the look & feel of the site kind of artistic and unpredictable. Actually it’s not easy to understand what’s the product they’re trying to promote, and this can be good or bad, depending on how strong the brand is (so maybe in this case it’s bad…).
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