From Brazil, a very interesting and entertaining website created by Gringo for Coca-Cola Zero and Nokia.
The mechanism is pretty straightforward: turn on your microphone and sing, shout, do whatever you feel like with your voice. The sound will be recorded and it will become the base to create your own, personalized ringtone. And when I say “your” I really mean it.
Mc Donald’s moves into the US mobile arena offering ringtones, wallpapers and coupons to its clients. It will happen in restaurants in the Pacific NorthWest for a limited period of time. The Internet will also play a role in the campaign, with the site www.mobilestr33t.com featuting all the current give-away offers. Kim Bayer, McDonald’s Northwest regional manager commented:“This dynamic partnership provides local McDonald’s in Oregon and SW Washington with a unique opportunity to reach out to its youth and offer them futuristic mobile options which can meet their needs. As a leader in the food industry, McDonald’s continues to pave the way for young adults by offering them a variety of choices through mobile communications, which is so much a part of their world.”
Ringtones will generate a huge business also in the United States, where now there are about 40 million cell phones capable of downloading such a content. Mercury News dedicates an article to the ringtones mania in the US, providing a brief comparison with Europe and Asia and quoting the opinion of Adam Zawel, analyst at the Yankee Group who thinks awel that the market for ring tones may loose importance as other downloads gain in popularity, including screen savers and games.
An advent calendar for mobile phones. It’s the latest idea by Zed, which will offer daily seasonal content such as ringtones, graphics, jokes or trivia to UK cell phone users for just 12�. To activate the service, users just need to text “XMAS ON” to 80115.
Italian carrier Tim and Buongiorno Vitaminic have created “Melody Card Ferrarelle”, a card inside the 6-bottles pack of Ferrarelle mineral water, with a code to get a free ringtone. Pubblicit
A wallpaper and a series of ringtones from the movie Alien vs Predator are available to UK mobile phone users thanks to a mobile marketing effort by Twentieth Century Fox. Netimperative reports the services have been developed by Mobile 365, a new company born from the merge between Mobileway and InphoMatch.
According to the The Yankee Group the U.S. audio accessory market, which includes ringtones, ring tunes and calling tones, will be worth $1 billion. Today’s global market is more than $2.5 billion. The Daily Herald dedicates today a good article to the ringtones mania in the United States.
In the teenage economy, mobile ringtones and content play a key role. In Europe there is a big debate at the moment about e-money and service purchased via mobile phones. Guardian Unlimited (free registration req.) dedicates an interesting article about the implications for mobile operators who are subject to the rules of the EU’s e-money directive.
Warner Music Group announced a partnershipMobileway to become the first major music company in the U.S. to incorporate wireless branding into its CD packaging. As stated in the press release, using five digit codes (short-codes) that will be featured on CD packages, album posters, artist web sites and online banner ads, consumers in the U.S. will be able to directly access ringtones from WMG artists in one simple step from their mobile phones. The service costs $1.99 for each polyphonic or monophonic ringtone and $2.49 per music tone and voice tone download.
The ringtones market is growing and growing, no matter the continent you are in. The latest article about the ringtones business has been published in Australia, on the Herald Sun where a special top 20 chart of the most popular mobile is expected to take off soon. Australians now send more than 4 billion SMS messages a year (which means about 300 for each subscriber), while teenagers spend up to 9$ to download their favourite ringtones. To learn more about the Australian mobile market you can also read this article on the same online publication.
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