In the teenage economy, mobile ringtones and content play a key role. In Europe there is a big debate at the moment about e-money and service purchased via mobile phones. Guardian Unlimited (free registration req.) dedicates an interesting article about the implications for mobile operators who are subject to the rules of the EU’s e-money directive.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen