In Spain Coca-Cola has launched the multiplayer advergame “Summer Battle” to support its online marketing effort through the official site www.cocacola.es. The Summer Battle has been created by BetyByte, I didn’t test it because you need to download it and install it. Of course it doesn’t work with Mac. A part from the fact it doesn’t support Apple, which isn’t actually a big problem, I’m not sure that requiring people to download and install the game is a smart move. Of course this gives you the chance to great a better game but, at the same time, I believe you loose several potential users that don’t want to waste time installing it or fear the installation could bring problems to the computer.
3 and EMI have announced last week the exclusive release of Robbie Williams’ new video, ‘Misunderstood’ to 3 mobile phones before it is premiered on TV or web. 3G.co.uk quotes the opinion of Doug Lucas, Vice President, Digital Development & Distribution at EMI Music:“This deal offers us another channel to deliver Robbie’s music into the hands of his fans in addition to monetising content that hasn’t before been available.”
Warner Music Group announced a partnershipMobileway to become the first major music company in the U.S. to incorporate wireless branding into its CD packaging. As stated in the press release, using five digit codes (short-codes) that will be featured on CD packages, album posters, artist web sites and online banner ads, consumers in the U.S. will be able to directly access ringtones from WMG artists in one simple step from their mobile phones. The service costs $1.99 for each polyphonic or monophonic ringtone and $2.49 per music tone and voice tone download.
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