In Spain Coca-Cola has launched the multiplayer advergame “Summer Battle” to support its online marketing effort through the official site www.cocacola.es. The Summer Battle has been created by BetyByte, I didn’t test it because you need to download it and install it. Of course it doesn’t work with Mac. A part from the fact it doesn’t support Apple, which isn’t actually a big problem, I’m not sure that requiring people to download and install the game is a smart move. Of course this gives you the chance to great a better game but, at the same time, I believe you loose several potential users that don’t want to waste time installing it or fear the installation could bring problems to the computer.
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