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Heineken’s user generated Walk In Fridge

February 6, 2009 at 12:59 by Mark Comments

Heineken booked a nice viral success with the recent Walk In Fridge commercial. Within a couple of weeks it got over 5 million online views. is now pointing at a user generated Walk in Fridge, spoofing the commercial. Production is pretty slick, so probably no consumers involved, but that doesn’t spoil the fun.

2 Responses to Heineken’s user generated Walk In Fridge

  1. Cory O'Brien says:

    This is surprisingly good. It’s obviously too well done to be UGC, but at least they don’t try too hard to pretend that it is.

  2. Tom Rachielles says:

    The spoof is really good, I have to say. It is also a great example - even if it isn’t authentic user generated content - of participation by consumers in advertising. Nice job!

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