Very much likely he is not the best football player in the world at the moment. And I don’t think nobody will argue that he’s not the most likeable athlete out there either. But you will have to admit Zlatan Ibrahimovic autobiography released as an iPad app is a pretty damn cool idea. Read more…
In Sweden IKEA tries a new approach to its digital communication, exploring storytelling with a mix of videos and illustrations. The goal is to introduce the new IKEA PS collection, a line of eco-focused products just launched on the market. The result, as usual, is very beautiful and inspiring.
The viewer is taken through a fabulous journey flying over seas and cities with a flock of weird flying objects. Each object hides a designer who is ready to tell you the story of the object he (or she) created for IKEA.
In Switzerland Nokia is running an online competition to promote its new 3230 smartphone. Visitors to the 3230 microsite are challenged to create an online MMS story uploading their pictures and texting some sentences using an interface which also allows adding special effects. The best entries will receive the 3230 Smartphone as a prize. Ads promoting the campaign are running, among the others, on Yahoo!. (yes, I’m the girl in the picture
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