In the UK BT Broadband will invest £6m pounds to promote its agreement with Apple iTunes music store. Agency.com will create an online campaign, while Ogilvy will work on direct marketing and Abbot Mead Vickers will take care of the TV spot.. Netimperative reports new customers who sign up for BT Broadband will get 40 songs for free and a £15 discount when buying an iPod. In the meantime, Steve Jobs announced that the iTunes music store, launched last week in Japan, sold one million songs in just four days.
Agency.com has been appointed by Vertu to handle its digital account. Vertu is luxury a mobile phone manufacturer which has recently presented its new website (by Agency.com) and the exclusive special edition Ascent Pink phone, especially designed for women. The launch of the new site should be the first step into online marketing by Vertu. Luxury brands usually don’t invest in online advertising, the only good example that come into my mind is the one of Porsche which run an Internet campaign last year in the UK. Do you know about other campaigns?
British Airways has launched a new series of online services and Agency.com has created an interactive guide to explain customers what has changed or improved. E-Consultancy explains the demonstration named “Make Travel Easier” shows customers how to use ba.com website and the self-service kiosks at the airport. The interactive guide is a good idea to educate clients about new services, and it’s also pretty well done. The problem is that it’s hidden inside BA’s site. There is a small, sad, banner on the homepage, but unless you know about it, you won’t understand smart guide it is supposed to promote.
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