British Airways has launched a new series of online services and Agency.com has created an interactive guide to explain customers what has changed or improved. E-Consultancy explains the demonstration named “Make Travel Easier” shows customers how to use ba.com website and the self-service kiosks at the airport. The interactive guide is a good idea to educate clients about new services, and it’s also pretty well done. The problem is that it’s hidden inside BA’s site. There is a small, sad, banner on the homepage, but unless you know about it, you won’t understand smart guide it is supposed to promote.
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