In the UK BT Broadband will invest £6m pounds to promote its agreement with Apple iTunes music store. Agency.com will create an online campaign, while Ogilvy will work on direct marketing and Abbot Mead Vickers will take care of the TV spot.. Netimperative reports new customers who sign up for BT Broadband will get 40 songs for free and a £15 discount when buying an iPod. In the meantime, Steve Jobs announced that the iTunes music store, launched last week in Japan, sold one million songs in just four days.
A couple of weeks ago Pepsi and iTunes launched an interesting promotion. Drink a Pepsi, get a code, and download a song for free. Cool integrated marketing idea but… the promotion has been soon “hacked”. As a matter of fact, people can get the code without actually buying the bottle. Read more about this incredible story on ZdNet.
A new campaign by Pepsi in partnership with Apple ioffers music fans the opportunity to download tracks from the iTunes site every time they get a ‘lucky’ ring pull or bottle top. As Silicon.com explains the adverts claim there are 100 million songs to be won and that one in three drinks will be lucky.
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