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Pepsi-iTunes promotion hacked

February 20, 2004 at 2:26 by Martina Comments

A couple of weeks ago Pepsi and iTunes launched an interesting promotion. Drink a Pepsi, get a code, and download a song for free. Cool integrated marketing idea but… the promotion has been soon “hacked”. As a matter of fact, people can get the code without actually buying the bottle. Read more about this incredible story on ZdNet.

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