Digital advertising and marketing: only the best ideas worldwide, since 2003

Drink a Pepsi, win a song

February 2, 2004 at 4:26 by Martina Comments

A new campaign by Pepsi in partnership with Apple ioffers music fans the opportunity to download tracks from the iTunes site every time they get a ‘lucky’ ring pull or bottle top. As Silicon.com explains the adverts claim there are 100 million songs to be won and that one in three drinks will be lucky.

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