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BT Broadband bets on iTunes

August 8, 2005 at 4:51 by Martina Comments

In the UK BT Broadband will invest £6m pounds to promote its agreement with Apple iTunes music store. Agency.com will create an online campaign, while Ogilvy will work on direct marketing and Abbot Mead Vickers will take care of the TV spot.. Netimperative reports new customers who sign up for BT Broadband will get 40 songs for free and a £15 discount when buying an iPod.
In the meantime, Steve Jobs announced that the iTunes music store, launched last week in Japan, sold one million songs in just four days.

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