Tag archives: fashion

Luxury brands marketing: it’s a question of style

The International Herald Tribune has an interesting article on luxury brands and the evolution of their marketing strategy in the age of the new consumer. Considering that “it’s hard to improve upon perfection“, it is no longer a question of fashion, now it’s a question of style. Rich customers are still willing to pay (a lot) for luxury products. But they ask for lasting perfection. Made in China is not welcome.