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Tag archives: fox

What the fox!

on July 17, 2012 by Mark Comments

Been a while since the last time i laughed so much with a clothing catalogue. With a nice Flash/HTML5 integration, What the fox put you to the test of becoming a fox, unlocking some achievements by… well it’s funnier if you do that by yourself.

Nice site, nice interaction and nice clothes!

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You are the next…

on June 27, 2007 by Martina Comments

Look at at the video link I received this morning… It’s a viral for the TV channel FX Uk, to promote a new series, Dexter, starring a new kind of serial killler… The video maybe is not a new idea, but don’t tell me this doesn’t generate word of mouth!

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24 on mobile: a success (of course)

on January 27, 2005 by Martina Comments

According to Fox, “the prop master on drama 24 got more than 50,000 calls on his cell phone after his number appeared on-screen in the Jan. 17 episode of the show”. As Emily on Picturephoning brilliantly points out: “The news of the cell phone “snafu” comes a day after a NATPE seminar in Las Vegas on the marriage of cell phones and video content. Coincidence? Your call.”

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Mobile branding ideas for Fox

on November 22, 2004 by Martina Comments

Last week we talked about Fox launching a mobile version of its 24 series. The news has attracted the interest of The Motley Fool (free reg.) as well, where Steve Mallas wrote a good comment about Fox’ marketing strategy taking advantage of a new channel. The mobile episodes represent a cost-effective way to brand the 24 series, building awareness in users both about the content and the mobile video technology.

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