Been a while since the last time i laughed so much with a clothing catalogue. With a nice Flash/HTML5 integration, What the fox put you to the test of becoming a fox, unlocking some achievements by… well it’s funnier if you do that by yourself.
Nice site, nice interaction and nice clothes!
Look at at the video link I received this morning… http://www.icetruck.tv/index.php?id=b7087c1f4f89e63af8d46f3b20271153 It’s a viral for the TV channel FX Uk, to promote a new series, Dexter, starring a new kind of serial killler… The video maybe is not a new idea, but don’t tell me this doesn’t generate word of mouth!
According to Fox, “the prop master on drama 24 got more than 50,000 calls on his cell phone after his number appeared on-screen in the Jan. 17 episode of the show”. As Emily on Picturephoning brilliantly points out: “The news of the cell phone “snafu” comes a day after a NATPE seminar in Las Vegas on the marriage of cell phones and video content. Coincidence? Your call.”
Last week we talked about Fox launching a mobile version of its 24 series. The news has attracted the interest of The Motley Fool (free reg.) as well, where Steve Mallas wrote a good comment about Fox’ marketing strategy taking advantage of a new channel. The mobile episodes represent a cost-effective way to brand the 24 series, building awareness in users both about the content and the mobile video technology.
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