Digital advertising and marketing: only the best ideas worldwide, since 2003

Mobile branding ideas for Fox

November 22, 2004 at 1:14 by Martina Comments

Last week we talked about Fox launching a mobile version of its 24 series. The news has attracted the interest of The Motley Fool (free reg.) as well, where Steve Mallas wrote a good comment about Fox’ marketing strategy taking advantage of a new channel.
The mobile episodes represent a cost-effective way to brand the 24 series, building awareness in users both about the content and the mobile video technology.

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