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SonyEricsson: the internet is undervalued

November 22, 2004 at 5:15 by Martina Comments

Online ads work for branding, says Andrew Warner, the global brand director of SonyEricsson. His opinion is reported in an article on intellagencia.com:

“People who say online advertising doesn’t build brands are talking absolute rubbish.”

The Internet potentials are usually undervalued. Online ads are often promoted as cheap. This definition carries a negative implication that mines the reputation of online advertising.

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